Welcome to The Fifty Factor

Midlife Women are Powerful. Let’s Shout it from the Rooftops!

Midlife women are amazing! Our decades of work and life experience have made us wiser, more resilient, and confident in our abilities. We’re living longer, healthier lives—with stronger minds and bodies— in spite of menopause. Some of us have the gift of time, and a nest egg, to pause, reflect, and consider what’s next.

And why not? We may work well into our early 80s—and likely across multiple careers.

Yet, there’s dissonance between what midlife women are thinking and saying. Midlife women (age 45-60ish) are actively considering what’s next—leadership, new career paths, creative pursuits, academia, second acts—but often in silos. This runs counter to who we are. We collaborate. We confide. We encourage and inspire. We thrive in community. We accelerate change.

That’s why I founded The Fifty Factor.

We empower midlife women to define and drive their personal and professional narratives through connection, community, and transformational experiences.

Join our community. Start planning your best midlife now.

Yours truly, Kim Keating, Founder & CEO, The Fifty Factor

Kim Keating, Founder & CEO, The Fifty Factor