Welcome to The Fifty Factor

Written By Kim Keating

There’s something magical about being 50ish.

Is it a rebirth, a coming of age—or a homecoming? The decades of accumulated experience that have made us wiser, more resilient, and more confident? Or that we’re living longer, healthier lives—with stronger minds and bodies—despite menopause. Or maybe it’s the gift of time, and a nest egg, to pause, reflect, and consider what’s next.

And why not? We may work well into our early 80s—and likely across multiple careers.

Yet, there’s dissonance between what midlife women are thinking and saying. Midlife women (age 45-60ish) are actively considering what’s next—leadership, new career paths, creative pursuits, academia, second acts—but often in silos. This runs counter to who we are. We collaborate. We confide. We encourage and inspire. We thrive in community. We accelerate change.

That’s why I founded The Fifty Factor.

We empower midlife women to define and drive their personal and professional narratives through connection, community, and transformational experiences.

Join our community. Start planning your best midlife now.

Yours truly, Kim Keating, Founder & CEO, The Fifty Factor

Kim Keating, Founder & CEO, The Fifty Factor


Kim Keating