Empowering Mid-Life Women to Pursue Their
Career Aspirations and Dreams
Midlife is your launchpad for personal growth and career reinvention. We’re here to help you soar.
We’re Creating a New Career Narrative for Women in Their 40s, 50s and 60s.
Whether you’re redefining your career, returning to work, or yearning to do something else but unsure of where to start, The Fifty Factor can help you jumpstart your journey. We provide in-person and online coaching, mentoring, networking, and professional development opportunities you need while connecting you with a community of mid-life women who are supportive and will inspire you.
What We Offer
The Fifty Factor is more than a network, it’s a movement. We provide:
Member Matchmaking & Networking – Connect with like-minded women navigating similar career transitions.
Coaching & Mentorship – Receive guidance from experienced professionals who’ve walked the path before you.
Skills-Based Classes – Stay competitive with practical learning tailored to your goals.
Supportive Community – Share your journey, challenges, and successes with women who truly understand.
Founded by a mid-life woman for mid-life women
Kim Keating – Age 53, Founder & CEO
Rewriting the Career Narrative for Midlife Women
While navigating her own midlife career transition, Kim Keating recognized the glaring gap hiding in plain sight: women in their 40s, 50s, and 60s—despite their talent, experience, and education—were too often overlooked or missing from the workforce. This was especially true for women who had paused or shifted their careers to care for children, aging parents, or manage major life transitions.
Welcome to The Fifty Factor.
Kim founded The Fifty Factor for midlife professional women who are ready to reignite careers, fast-track to leadership roles, return to work after a career break, pivot, or launch second-act ventures—through workshopping, mentorship, professional development, and game-changing networking experiences with employers and midlife women alike.
Backed by Experience.
Kim started her B2B marketing and sales career at NIA/MMA, one of the world’s largest commercial insurance and financial services brokers. She excels at growing untapped markets, repositioning brands, and driving business results for B2B clients (i.e., banking, finance, accounting, law, commercial insurance). As Head of Sales & Marketing at ZAGO Manufacturing she helped double revenue and expand global sales.
A Connector. A Strategist. A Builder of What’s Next.
A superconnector who listens with empathy, Kim is known for aligning stakeholders and driving strategies that deliver results and lasting impact. She is a sought-after speaker and holds dual Bachelor’s degrees in Communications and Psychology from Rutgers University.
Our Core Values
Empowerment
We believe every woman has untapped potential waiting to be unleashed, regardless of age.
Community
Building meaningful connections and support networks that last a lifetime.
Growth
Continuous learning and development to help you reach new heights in your career and life.
In the Press
The Fifty Factor: New community created to help mid-life women jumpstart careers
Founder Kim Keating shares how The Fifty Factor is helping women navigate the unique career challenges and opportunities of midlife—from pivoting to new roles to launching businesses after 50.
Navigating New Beginnings: The Fifty Factor Journey
As part of its Inspiring Women series, ROI-NJ interviewed Kim Keating about creating The Fifty Factor to connect and support mid-life women navigating career reinvention.
Send us a Message
Let’s Connect
Ready to take the next step in your journey? We'd love to hear from you. Whether you have questions, want to join our community, or are interested in partnerships.
Sign Up for The Fifty Factor Newsletter
Access Curated Content, Videos and Interviews with Midlife Women who are Jumpstarting Careers, Pursing Second Acts & Following Their Dreams.
Contact Kim Keating
To discuss partnership opportunities, contact our founder.