Experiences

Monday, November 16, 5:30-8:30pm, Live At The Cranford Theater, Cranford, New Jersey, $100

Midlife Women: It’s Your Opening Night!

We’re rolling out the red carpet for midlife you! Come network, celebrate & explore your midlife creative pursuits and passions. Our star-studded panelists including movers & shakers in film, acting, publishing & television, entertainment will share how midlife is helping them push boundaries and produce some of their best work yet. And, tips on how you can, too.

Your $100 Guest Pass Features: Red Carpet Walk, Networking, Paparazzi Pics, Swag Bags, Panel Discussion with Midlife Celebrities, Creators, Movers and Shakers, Light Fare, Refreshments and Popcorn. Receive 25% discount on One Opening Night Guest Pass after purchasing a Fifty Factor Founding Membership - $50 for 12 months.

Presented by Kim Keating, The Fifty Factor, Jodi Grinwald, Today is the Day, and Marcella Gencarelli, Event Chair, Founder, of The Women in Business Group at The Gateway Chamber of Commerce.

Questions? Contact Kim@50-factor.com or jodi@todayisthedayliveit.com

RSVP or Sponsor Now
Event invitation poster for 'Midlife Women: It's Your Opening Night!' on November 16, 2026, at the Cranford Theater, featuring a red and yellow-themed design with spotlights, photos and bios of speakers and panelists, ticket price of $100, and a QR code for registration.

Past Experiences

Friday, September 25, 2026, Live Workshop, Serotonin Colts Neck

Take The Pledge

Flyer for an empowering workshop called 'Take The Pledge' scheduled for September 25, 2026, from 8:30 am to 12:00 pm, at Serotonin Anti-Aging Centers in Colts Neck, NJ. The event features sessions on reflection, clarity, personal pledges, community connection, and inspiration, with included amenities like breakfast, snacks, wellness shots, and discounts. The flyer also showcases photos of two speakers, Dr. Lisa Golding-Granado and Kim Keating, with brief bios. The background includes an image of a candle and a flower vase on a table.
Flyer for an empowering workshop called 'Take The Pledge' scheduled for September 25, 2026, from 8:30 am to 12:00 pm, at Serotonin Anti-Aging Centers in Colts Neck, NJ. The event features sessions on reflection, clarity, personal pledges, community connection, and inspiration, with included amenities like breakfast, snacks, wellness shots, and discounts. The flyer also showcases photos of two speakers, Dr. Lisa Golding-Granado and Kim Keating, with brief bios. The background includes an image of a candle and a flower vase on a table.

Are you ready to define what matters to midlife you? Join us for The Pledge™, a guided workshop and shared experience designed for midlife women. Set aside time to pause, reflect, and explore the purpose, values, and possibilities that matter most to you—surrounded by women doing the same. You’ll leave with your own personal pledge: a meaningful commitment to yourself and a North Star for the path ahead.

LIVE! Thursday, September 17, 2026, 5:30pm - 7:30pm, The Speakeasy at Javerbaum & Wurgaft, Springfield, NJ

Come Celebrate Midlife Us! At The Fifty Factor Party!

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Flyer for a midlife celebration event featuring a group of women at a party, holding drinks and smiling. Details include date, time, location, and guest speakers with photos of two women, Marcella Gencarelli and Kim Keating.
Flyer for a midlife celebration event featuring a group of women at a party, holding drinks and smiling. Details include date, time, location, and guest speakers with photos of two women, Marcella Gencarelli and Kim Keating.

Webinar: Exploring What’s Next for Midlife Us.

Event poster for a live discussion titled "What’s Next for Women in Midlife?" hosted by The Fifty Factor and Today is the Day. Features photos of speakers Kim Keating and Jodi Hope Grinwald. The event is scheduled for Tuesday, August 18, 2026, at 12:00 PM ET, and is aimed at women in midlife contemplating their next steps.

Past: Tuesday, June 23, 6PM-8PM, The Rooftop at Merrill Lynch,77 Broad St. Red Bank, NJ

The Fifty Factor Launch Party!

Come Celebrate Midlife Us & The Power of Being 50ish!

A complimentary invite for you & a midlife guest: Join us for cocktails, hors' d'oeuvres, & champagne toasts with founder Kim Keating as we mark the launch of The Fifty Factor, a member community designed to connect & empower midlife women to create their best personal & professional lives.

We’ll hear from Amy Fisher, President, Rahua Haircare & Beauty on what it’s like leading a global beauty brand in midlife.

Merrill logo featuring a stylized blue bull with a prominent tail and the words "Merrill A Bank of America Company" below in blue text.
A group of women are gathered in an indoor event, smiling and raising glasses in a toast, some wearing name tags. The setting appears to be a conference or celebration, with a reception area and Starbucks drinks among the attendees.
Two women at an event, one with blonde hair and glasses wearing a pinstripe suit, holding a small bottle and a glass, and the other with brown hair in a ponytail wearing a dark sleeveless top, standing in front of a poster about connecting and empowering midlife women.

Check Our More Launch Party Photos at: https://www.50-factor.com/thefiftyfactorlaunchparty

PAST: Thursday, June 4th, 6pm-7:30pm, River Road Books, Fair Haven, NJ

DIRT! Book Signing & Tell-All Interview with Author & Fellow GenXer Erica Friedland Tufaro

Join The Fifty Factor founder Kim Keating for a tell-all interview with author and fellow GenXer Erica Friedland Tufaro. In this candid conversation, Erica shares why her fifties turned out to be the right time to write DIRT—inspired by her steamy summer on an archaeological dig in Turkey in her 20’s—instead of in her twenties as originally planned.

Book cover for a novel titled 'V.I.T.' by Erica Friedland Tufaro. The cover features stylized illustrations of a woman with long hair, sunglasses reflecting an ancient ruin, and the title written in pink, textured letters.