Connecting, Celebrating & Empowering Mid-Life Women to Create Their Best Midlives.

Midlife is your launchpad for personal & professional growth. The Fifty Factor member community is here to help you soar.

Five women walking together down a city street, smiling and chatting. The scene is illustrated with a pink and blue color palette.

We’re Creating a New Narrative for Midlife Women (45-60ish)


Midlife Women, Let’s ReImagine What’s Next Together

Considering what’s next—a second act, growing your career, stepping into leadership, pursuing a passion, starting a business, or something else entirely? The Fifty Factor’s member community and learning hub are for you.

Through curated workshops on women’s health, career, finances, and wellness—plus dinners, retreats, coaching, and networking—you’ll connect with a diverse community of midlife women who will lift, celebrate, and inspire one another as we explore what’s next.

Become A Member Conversations, Workshops & Experiences Designed For Midlife You

Including:

The Coffee Circle - Engaging conversations among midlife women that spark connection, collaboration & change.

Ask the Professionals - Ask your burning questions. Our professionals in law, accounting, tech, academia, business growth, retirement, financial services, & human resources, will answer them.

Midlife Matchmaking – Personalized intros and referrals to members, experts & trusted connections.

What We’re Learning Webinars / Podcasts - Fresh perspectives & insights from midlife women redefining midlife.

Perks & Live Experiences - Special Member Pricing to attend our signature events and experiences designed for The Fifty Factor.

Five women gathered in a modern office lounge, engaging in conversation and holding coffee mugs, with floor-to-ceiling windows showing city skyscrapers in the background.

The Fifty Factor Media Coverage

A split-screen image of Oprah Winfrey and Kim Keating. Oprah Winfrey is speaking into a green microphone at a podcast, wearing a white top and glasses, with long wavy brown hair, and sitting in a busy, well-lit setting. Kim Keating is holding a microphone, smiling, with long red hair, wearing a white top and a black blazer, speaking into a microphone in a professional setting.

A Midlife Moment with Oprah! 54 years in the making! In an episode on multi-generations and how they view themselves and each other, Kim shares her perspective on Gen X as “The Forgotten Generation.”

Rain Couldn't Stop the Celebration. The Fifty Factor Launches Community for Midlife Women

A headshot photo of a woman with long brown hair, smiling, wearing a black blazer and a necklace, with text indicating she is Kim Keating. The background is beige, and there is orange text in the top left corner that reads "The Necessary Entrepreneur" with the number 214 in the top right corner.

Holmdel’s Kim Keating launches The Fifty Factor, a new networking community celebrating, empowering and connecting midlife women.

Episode 214 of The Necessary Entrepreneur, Mark Perkins sits down with Kim Keating, Founder and CEO of The Fifty Factor, for a conversation about confidence, career reinvention, entrepreneurship after 50, & creating new opportunities later in life.

Blue background with diagonal white lines, text reads 'The Business Journals' in bold white font.

Kim Keating shares her story about what’s next mid career and signs to look for in your own life and career.

Navigating New Beginnings: The Fifty Factor Journey

As part of its Inspiring Women series, ROI-NJ interviewed Kim Keating about creating The Fifty Factor to connect and support mid-life women navigating career reinvention.

Founder Kim Keating shares how The Fifty Factor is empowering women navigate the unique career challenges and opportunities of midlife—from pivoting to new roles to launching businesses after 50.

The Fifty Factor: New community created to help mid-life women jumpstart careers

Kim Keating

Meet Kim Keating, Age 54, Founder & CEO

While navigating her own midlife career transition, Kim recognized the glaring gap hiding in plain sight: women in their 40s, 50s, and 60s—despite their talent, experience, and education—were often overlooked or absent from the workforce. This was especially true for women who had paused or shifted their careers to care for children, aging parents, or manage major life transitions.

Kim founded The Fifty Factor to connect, inspire & empower midlife women as they ignite careers, fast-track to leadership, return to work, monetize a passion, rev up or start a business. It is a member community expressly for midlife women to network, collaborate & thrive. Together we achieve more & accelerate change.

A sought-after speaker and podcast guest, Kim has been featured on The Oprah Podcast, The Necessary Entrepreneur & others. She’s been recognized as a “Woman of Inspiration” by ROI-NJ. She holds dual Bachelor’s degrees in Communications and Psychology from Rutgers University. Kim is a member of and serves on the Executive Women of New Jersey (EWNJ) programming committee, member of Monmouth Regional Chamber of Commerce, & Gateway Chamber of Commerce. She is married to an amazing husband with two amazing children and is an almost empty nester.

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Signature Experiences for Leaders, Professionals & Strategic Partners

The Fifty Factor Signature Experiences are designed for midlife leaders, partners, and professionals. Contact Kim Keating, kim@50-factor.com to discuss programs and strategic partnerships.